Aloha cover hi res     October 2019    978-1-929490-81-3    Softcover: $19.95

Aloha: The Surprising History of an Idea and a Culture                                 

by James Sloan Allen                                                                                  

Much of the world knows the word aloha as a Hawaiian greeting, and many people know it as a term for love. But you cannot be in Hawai‘i long before you discover that these meanings are the least of it. Aloha is a way of life. And "live aloha" is a common creed. In many ways, Hawai‘i is a culture of aloha. But it was not always so. How aloha became an all-embracing culture in Hawai‘i is an engaging and often surprising story. This book tells that story, from the days before Europeans "discovered" the islands down to the present, weaving it through myth, legends, religion, politics, music, commerce, popular culture, tourism, nationalism, spiritualism, and more.

A cjim allen smallultural historian, essayist, and critic, JAMES SLOAN ALLEN received his doctorate from Columbia University. He has published widely and is the author of Worldly Wisdom: Great Books and the Meanings of Life; The Romance of Commerce and Culture: Capitalism, Modernism, and The Chicago-Aspen Crusade for Cultural Reform; and he edited and introduced William James on Habit, Will, Truth, and the Meaning of Life. A longtime New Yorker, he moved to Honolulu nearly a decade ago.